Individual companies are not focusing on research and development as they are unable to capture sufficient benefits arising from research. The industry needs to manage:
- Production and distribution
- Quality assurance
- Certification
- Research
- Information dissemination
- Promotion of integrity and confidence
- Marketing activities
Fodder research and development needs
- Improved crop and pasture varieties
- Plant diseases, weed and pest control
- Harvesting and processing technologies
- Storage and handling methods
- Developing new markets