Individual companies are not focusing on research and development as they are unable to capture sufficient benefits arising from research. The industry needs to manage:

  • Production and distribution
  • Quality assurance
  • Certification
  • Research
  • Information dissemination
  • Promotion of integrity and confidence
  • Marketing activities

Fodder research and development needs

  • Improved crop and pasture varieties
  • Plant diseases, weed and pest control
  • Harvesting and processing technologies
  • Storage and handling methods
  • Developing new markets